Your syndicate will write a ‘case study report’ that analyses the assigned organisation using appropriate concepts and theories from the course in addition to other theories that are appropriate for the issue(s) identified.
Syndicates will also be required to undertake additional research about their assigned organisation.
Part A: Case Study Report (20%)
- Briefly outline the main activities and history of the case organisation. (2 marks)
- Explain and illustrate why this organisation has been known for its ‘agility’. (10 marks)
- Discuss how key factors in the current environment present threats and opportunities in relation to this organisation’s agility. (3 marks)
- Based on your discussion in parts 1 to 3, make a series of strategic and operational recommendations to senior management regarding the preservation and enhancement of the case organisation’s agility. (5 marks)
The report must not exceed 3,000 words. This does not include the executive summary (250 words), footnotes, or the reference list. A modest number of supporting charts and tables may be included in an Appendix (up to three charts and/or Tables). You have to use at least 3 PEER-REVIEWED ARTICLES.
Description: The aim of this project is to enable you to apply important concepts from the course to an example of business practice, and to practice your case analysis and report writing skills. The project will help you improve your skills in project management, team dynamics, research, communication, ethical analysis and report writing. You are to assume the role of internal or external consultants and present a business report, utilising informed theories.
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