Advantages and disadvantages of the power-coercive/directive and normative/reeducative change strategies

Discuss the value of recognising varying perspectives when proposing change. Think about
why a Ǯleading and facilitatingǯ rather than Ǯcontrollingǯ approach to management might be
more effective

Think back on your own professional or personal experiences of change. What do you believe is
the most important quality for a senior manager and a middle manager to have should they
wish to implement change. Explain your choices.
Words count: 200
2. Approaches to Change
Topic:
You might like to take some time now to look back on Burnesǯ Framework for Change (Burnes,
2014: 409) that has been discussed at several points in earlier sections of the Course. This
provides a helpful comparison of incremental and Ǯbig bangǯ approaches. Think about when and
why one approach might be preferable. Try to relate your thoughts to your own experiences,
perhaps considering a time when you saw one the approaches being used successfully or
unsuccessfully.
Words count: 300
PS: Burnes, B. (2014) Managing Change, (6 th ed.), Harlow: Pearson.
3. Change Strategies
Topic:
Consider the advantages and disadvantages of the power-coercive/directive and normative/reeducative
change strategies. Think about how the disadvantages might be avoided.
Words count: 200
4. Choosing a Strategy
Topic:
Think of a change you have experienced in your professional environment (construction
industry). Try to identify the various factors at play that influence the selection of a particular
change strategy. Can you see why that strategy was implemented? Now consider an alternative
strategy that might have been more equally or more effective and explain why this would have
worked better. If you cannot identify a preferable strategy, explain why a particular strategy
wouldn’t have worked in that environment.
Words count: 200
5. Varying Perspectives
Topic:
6. Balancing: Thinking and Doing
Topic:
Share and discuss your experiences of change where the balance between thinking and doing
was not well established. Try to comment on why the balance was not achieved and the
consequences of focusing too much on one element of change.
Words count: 200
7. Cultural Comparison
Topic:
Think about your own understanding and experience of leadership and try to identify what
elements of this are defined by your cultural or professional background.
Words count: 200
8. Organisation Comparison
Topic:
Take some time now to think of your own professional environment and changes you have
experienced. Think about how planned change and Organisational Development could be
applied in this environment. Try to identify the strengths and limitations of the approaches
within your own company or sector. Explore why it works better for some organisations than
others.
Words count: 200
9. Change and Freedom of Choice
Topic:
Having read Carpenter’s article, analyze the followings: How do you understand the role of free
choice in change scenarios? Why do you believe that free will or the illusion of freedom is so
important? How could you apply this to your own future change experiences?
Words count: 200
PS: Carpenter, C. J. (2013) ǮA Meta-Analysis of the Effectiveness of the DzBut You are Freedz
Compliance-Gaining Techniqueǯ, Communication Studies , Vol. 64, No. 1, pp. 6-17.
10.Resistance to Change
Topic:
Share and discuss your example of a popular change that was resisted by a particular party.
Words count: 200