The advertisement will be measured in a wide scope of considerations. The first consideration is in the manner in which it attracts. This will be in the view of how the advert attracts people who have not known Amazon in the past. In our view, the advert should first make an impression of an online shopping company. From that point, the observer should have the need to know what they can ship from overseas to their countries or even within the country. Should the advert not attract people who did not know Amazon in the past, then it will not be considered to have an attraction.
After attaining attention, the advertisement will be measured in the interest that it inscribes on the viewers. The attention created by the advert does not basically rely on the colors or the outlook of the message itself. Rather it will be considered in the view of how people present themselves, seek clarification of issues such as the countries the countries where Amazon operates among other issues such as the location of the company.
The effectiveness of the advertisement will be evaluated in the manner in which it raises attention on the side of the viewers and as well the interests about the services among other issues such as the physical locations of the company. The advert is a corporate strategy in that it considers two options which are pillars of the company’s success. By creating attraction to the new customers, the advert makes a corporate strategy of attracting and keeping loyal customers.
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