Alliance vs. Acquisition Assignment
The purpose of this assignment is to have you analyze the strategic differences between an acquisition and an analysis. Below is a hypothetical company alliance/acquisition scenario. The first company on the list would be the home company while the second one would be the target. Expected length is 3-4 pages double spaced.
- IBM & SAS – IBM would like to be more involved in the field of data analytics. They are considering a potential alliance or acquisition of SAS
Questions to Answer in Paper:
- Do some basic background research on the two companies. What product lines or services do they offer? What are their competitive advantages based upon?
- Analyze the situation using all 5 factors identified in the article “When to Ally and When to Acquire”. (The chart on page 6 of the attached article provides a handy overview of the 5 factors.) I recognize that your information will be limited here but I want you to make your best educated guess. You should only need a paragraph or two on each item.
- Based on article, should this situation result in an alliance or an acquisition? While the article provides some great rules of thumb, there may be extenuating circumstances which might cause you to disagree with the conclusion suggested by the article. Finish the analysis by telling if you agree with the article’s recommendations or if you disagree with it. Justify any differences of opinion.
5 points – grammar and spelling
5 points – question 1
25 points – question 2
15 points – question 3 conclusion and recommendation
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