This assessment task relates to the following Learning Outcomes: 1. Describe and apply fundamental management theories and concepts to business operation. 2. Critically examine organisational and management practices. 3. Analyse management challenges, problems and issues and construct practical solutions. Report Task Description In the Report, students will perform an environmental analysis of an Australian organisation and provide recommendations for the organisation’s strategic direction(s). Report Objectives This assessment supports the development of knowledge of management theories and analytical and research skills. This assessment expects students to: • Describe theories, concepts and models of strategic management • Conduct independent research on the chosen Australian organisation • Apply strategic planning tools to the studied organisation to analyse its internal and external environments • Provide recommendations for the organisation’s strategic direction(s) Report Brief Your client* (list below) is recalibrating its strategy and hired you, as an expert in strategic planning and management, to produce a Strategic Report. In this Report, you will a) analyse the organisation’s internal and external environments b) generate a minimum of four recommendations for the organisation’s future strategic direction(s) based on the performed analysis of itsinternal and external environments BBA102 Assessment Guide – Session 1 – 2019 4 * You must choose one from the three ASX 100 companies provided below as your client: 1. AMP Limited (Financials) 2. Cochlear Limited (Healthcare) 3. Telstra Corporation (Telecommunication services) To produce your Report, you must conduct thorough research on your client using available internet sources (e.g., company’s website, its ASX profile, competitors’ information, industry reports; media reports, and academic research on the company if available). Compulsory and recommended sources are listed on page 7. Your client uses yourservices because of your credibility as an expert. Therefore, your analysis must demonstrate, and be based on, your knowledge of theories, concepts, tools and models in the field of strategic planning and management. Report Structure and Tips The structure of your Report must be as follows: I. Executive Summary (up to 150 words) – provide a condensed version of the main document. Tip: Executive Summary contains all important elements of the main text including recommendations and conclusions. NB: Although Table of Contents is used in official corporate Reports, do not provide it in your Report due to space constraints. II. Introduction (up to 150 words) – explain what the document is going to be about. Tip: Introduction may contain some background information about the document, aims or purpose, and an outline of the central issues. Introduction may define terms and technical concepts and outline the structure of the paper. III. Body of the Report (up to 700 words) – address the brief in each section of the Report run under the headings. Tip: as per the Marking Rubric, your Report will be assessed by i. quality of your explanation of the used theories. NB: Theories is an overarching term for any theoretical construct and may include models (e.g. strategic management process), concepts (e.g., environmental scanning) and tools (e.g., SWOT, PESTEL) ii. quality of your application of the chosen theories to the case of the chosen organisation, and a subsequent analysis of its internal and external environment; and iii. quality of your evaluation and provided recommendations on strategic directions for the company based on the performed analysis. The Body of the Report, therefore, might contain sections on theory, analysis and recommendations. This is a suggestion only. You can choose the number and the content of headings and sections within the Body of the Report. BBA102 Assessment Guide – Session 1 – 2019 5 IV. Conclusion (up to 100 words) – summarise the key points identified in the Analysis. Tip: conclusion contains no new information. It summarises student insights/recommendations and investigations performed in the Body of the Report. V. Reference List (excluded from the word count) – accurately and consistently list all references mentioned within the Report. Tip: make sure that citations in the Reference List have their match in the text. VI. Appendices (if available) including graphs, figures, tables(excluded from the word count). Tip: Number and name appendices (e.g., Appendix 1. Annual Sales Comparison between major competitors – 2018 data). NB: It is not compulsory to provide Appendices. Students must use their own judgement regarding the possible value that the used Appendices would bring to the Report. NB: Word count for the structural parts of the Report (e.g. Introduction) is suggestive and can vary as long as the word limit of 1100 words (+/-10%) is met. Report Format Guidelines*: In all Reports students MUST: • use the designated structure consisting of Executive Summary, Introduction, Body (with sections under Headings), Conclusion, Reference List, and Appendices (if any) • use 1.5 line spacing and Arial or Times New Roman font size 12 • use the default margins for Microsoft Word (1 inch (2.54 cm) all around • insert page numbers • adhere to the word limit of 1100 words (+/- 10% allowance)** • in a header or footer use the compulsory info line (using Arial or Times New Roman font size 10) which should include the unit code, the year and session number, assessment type,student name,student number and the actual word count*** of the document – in that order. The sample header or footer info line will look as follows: BBA102, 2019, Session 1, Report, John Citizen, SID 12345678, actual word count – 1123 words. * Failure to adhere to (any of) the above guidelines may result in a deduction of up to 3 (three) marks from the available marks. ** Reference List and Appendices are excluded from the word count. Executive Summary and the rest of the Report, including citations within the text, are all included in the word count. Report content that exceeds the allowed word limit of 1100 words (+/- 10% allowance) may not be assessed. *** Failure to declare the actual world count may be penalised and regarded as academic misconduct. BBA102 Assessment Guide – Session 1 – 2019 6 Report Reference and Citation Guidelines: In all Reports students MUST: • use the Harvard method for citations; • NOT cite lectures or textbooks. The exception is Henry Mintzberg’s book “Managing” which can be cited by students and will be regarded as an academic source. However, if a useful piece of information is found in a textbook (e.g., Kinicki et. al.), students must consult the reference list at the end of a chapter in the textbook for the details of the source. Students then should retrieve the source (e.g., the research article), read the material of interest, and only then cite it in their Reference List. • distinguish clearly between their own words and analysis and those of their sources by providing appropriate citations using the indicated reference style (Harvard). Failure to provide appropriate citations is plagiarism. Students’ Reference List should include only material cited in the Report. This is an individual assessment task. – If a submitted Report is assessed as not being the unique work of the student author, then the university’s policies regarding academic honesty apply. Report Research Guidelines: Students’ research MUST be formed by: a) academic literature found in esteemed peer-review journals such as Strategic Direction, Strategic Management Journal, Strategic Organisation, Multinational Business Review, Management Research Review and Long Range Planning; b) popular business and economics sources found in high-quality magazines (such as Harvard Business Review), business blogs, and business and trade websites; c) industry reports, organisation’s website, ASX profiles, media reports, financial reports. In all Reports students MUST: • cite at least two (2) academic (scholarly) sources including one compulsory – listed below. Failure to do so will result in an automatic Fail for the “Quality of Research” criterion as per the Report Marking Rubric; • cite at least two (2) popular sources either using the recommended popular sources listed below or others of their choosing; • be skillful in distinguishing between academic (scholarly) and popular sources to adhere to the requirement of the two academic and the two popular sources (e.g., an article published in the peer reviewed academic journal is considered an academic source and an article in the business magazine such as Harvard Business Review, or a website page are considered a popular source); Also, • Students are encouraged to study the Quality of Research Criterion in the Report Marking Rubric to understand expectationsfor the higher marks when demonstrating their research skills (i.e., the requirement to cite two scholarly sources will help avoid an automatic Fail. To achieve higher marks students will need to cite more scholarly articles from high quality peer-reviewed journals – see the Rubric for details). BBA102 Assessment Guide – Session 1 – 2019 7 o Compulsory academic source * ▪ Pandya, S 2017 ‘Improving the learning and developmental potential of SWOT analysis: introducing the LISA framework’, Strategic Direction, vol. 33, no. 3, pp. 12-14 * Students should source this article online via MQ library. o Recommended academic sources* ▪ Duus, HJ 2016 ‘Strategic forecasting: The management perspective’, Management Research Review, vol. 39, no. 9, pp. 998-1015 ▪ Cummings, S & Daellenbach, U 2009 ‘A guide to the future of strategy? The history of long range planning’, Long Range Planning, vol. 42, pp. 234-263 ▪ Muralidharan, R 2003 ‘Environmental scanning and strategic decisions in multinational corporations’, Multinational Business Review, vol. 11, no. 1, pp. 67-88 * Students should source these articles online via MQ library if referenced in their Report. No penalties will apply if other academic references are used to meet the minimum requirement. o Recommended popular sources* ▪ Watkins, MD 2007, ‘From SWOT to TOWS: Answering a reader’s strategy question’, Harvard Business Review, March, pp. 1-4 (on iLearn) ▪ Martin, RL & Martin, R 2014, ‘Three quick ways to improve your strategy-making’, Harvard Business Review**, May, pp. 1-3 (on iLearn) ▪ Australian Public Service Commission 2018 ‘The APS human capital environmental scan’, viewed 20 January 2019, https://www.apsc.gov.au/aps-human-capital-environmentalscan*** * No penalties will apply if other popularsources are used to meet the minimum requirement. ** IMPORTANT: The recommended Harvard Business Review (HBR) publications cannot be found on online via MQ library due to the licensing restrictions. The Faculty of Business and Economics purchases the license to publish these articles for BBA102 students only. Therefore, BBA102 students MUST NOT share any of Harvard Business Review publications with third parties to avoid legal action from Harvard Business Publishing. *** APS’s report provides an example of high quality analytics. Students may benefit from understanding the world’s mega-trends and their relationship to the change in internal and external environments of organisations. BBA102 Assessment Guide – Session 1 – 2019 8 Report Submission Requirements and Details: All students must submit their Reports electronically through Turnitin using the link on iLearn by 10am, 1 April, Monday (in week 6) • Reports must be submitted in Word document format ONLY. • No hard copy or email submissions are available in this unit. • Students are allowed to resubmit the Report multiple times until the due date and time. Students should be aware that while the first Turnitin submission will generate the Originality Report immediately, subsequent submissions to Turnitin may take up to 24 hours or more for the Originality Report to be generated. • Students must make all their Report resubmissions BEFORE 10 am, 1 April 2019. Resubmissions of the latest version of the Report AFTER 10 am, 1 April 2019 will be automatically rejected by the Turnitin software. ONLY the Report version submitted through Turnitin by 10 am, 1 April 2019 will be marked. Email resubmissions sent to the Unit Convenor AFTER 10 am, 1 April 2019 will NOT be accepted or marked. • It is each student’s responsibility to ensure that the final copies of their Reports for BBA102 are submitted by 10 am, 1 April 2019. Late Submissions of the Reports: Late Reports, as first-time submissions, must be submitted through Turnitin. Note that you cannot resubmit after the due date. NO hard or email copies are allowed for submission. No extensions will be granted. There will be a deduction of 20% of the total available marks (i.e. 5 marks) made from the total awarded mark for each 24-hour period or part thereof that the submission islate (for example, 25 hourslate in submission incurs a 40% or 10 marks penalty). This penalty does not apply for casesin which an application for Special Consideration is made and approved. Note that applications for Special Consideration must be made within 5 (five) business days of the due date and time. Report Marking Criteria: Students must refer to the Report Marking Rubric on iLearn, which sets out the criteria and standards against which their Report will be marked. • Once submitted, students must check the Turnitin submission immediately to ensure that they have submitted the correct assignment for the correct unit. Submitting the wrong assignment will result in zero marks awarded.
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