BIZ202 Environmental Scan Report: Businesses in the modern marketplace cannot afford to ignore the environments in which
they operate. To navigate this vast and ever changing landscape, businesses must keep a
keen eye on micro environmental factors which influence them. The environmental scan
report is an effort to identify these factors and propose solutions to the risks they pose.
Linkages between Part A and Part B:
Part A serves to report on the micro environmental factors which affect your chosen
business. It provides a comprehensive assessment of the challenges and risks posed to the
business by its micro environment and proposes strategies to counter them.
Part B will focus on the macro environmental factors which affect your chosen business.
Choose an Australian or international business still in operation. Write a report identifying
and analysing any relevant information about the micro environment of the chosen
organisation incorporating the following:
BIZ202_Assessment 1 Brief_Environmental_Scan_Part
Identify micro environmental factors which influence the chosen business
specifically. These factors may include but are not limited to consumer behaviour,
competitor analysis, social, suppliers, intermediaries, new entrants and public
Analyse their impact on the business which may be in terms of but not limited to
changes in business performance, structure, policies, profitability, value-adding
attributes, growth and market share.
Propose solutions to challenges and develop strategies to counter
Structure the report as follows
Discussion of relevant topics
Referencing in the APA 6
Submit copy of Environmental Scan Report in .docx or .pdf format via the Assessment link in
the main navigation menu in BIZ202 The Business Environment. The Learning Facilitator will
provide feedback with reference to the criteria below via the Grade Centre in the LMS
portal. Feedback can be viewed in My Grades.
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