BUSM4537: Apple case assignment: Design thinking and innovation at Apple – Guidelines for reading, analysing, reporting

BUSM4537: Apple case assignment: Design thinking and innovation at Apple – Guidelines for reading, analysing, reporting 150 150 Affordable Capstone Projects Written from Scratch

BUSM4537: Design thinking and innovation at Apple. Individual report, 3500 words, due 21 October 2018, submit on Canvas 11:59pm, 50% of total assessment. A Harvard case study- “Design thinking and innovation at Apple”- needs to be analysed relevant to the management of innovation and design thinking

  • Students are required to provide:

ØAn assessment against best practice of the organisations innovation and design processes

ØThe use of design thinking in analysing and reporting on the case

ØConclusions and recommendations for the organisation

  • Evaluation case: express a judgement about the effectiveness/value of a performance/act/outcome.
  • Understand how Apple effectively comes up with innovative products
  • Describe innovation process
  • Describe use of design thinking
  • Evaluate innovation process and design thinking against theory (lecture notes)
  • Evaluate what is done well and why and how
  • Make recommendations for improvement

Suggested Outline

1.Introduction

2.Situation Analysis e.g. SWOT, PESTLE, Risk analysis

3.Assumptions, limitations (e.g. missing information)

4.Hypothesis e.g. Under Steve Jobs, Apple had a world class innovation process in which design thinking was an integral part

5.Evidence/proof of hypothesis

6.Evaluation of evidence- pros and cons

7.Recommendations and actions

8.Appendices

9.References


 

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