BUSM4537: Design thinking and innovation at Apple. Individual report, 3500 words, due 21 October 2018, submit on Canvas 11:59pm, 50% of total assessment. A Harvard case study- “Design thinking and innovation at Apple”- needs to be analysed relevant to the management of innovation and design thinking
- Students are required to provide:
ØAn assessment against best practice of the organisations innovation and design processes
ØThe use of design thinking in analysing and reporting on the case
ØConclusions and recommendations for the organisation
- Evaluation case: express a judgement about the effectiveness/value of a performance/act/outcome.
- Understand how Apple effectively comes up with innovative products
- Describe innovation process
- Describe use of design thinking
- Evaluate innovation process and design thinking against theory (lecture notes)
- Evaluate what is done well and why and how
- Make recommendations for improvement
Suggested Outline
1.Introduction
2.Situation Analysis e.g. SWOT, PESTLE, Risk analysis
3.Assumptions, limitations (e.g. missing information)
4.Hypothesis e.g. Under Steve Jobs, Apple had a world class innovation process in which design thinking was an integral part
5.Evidence/proof of hypothesis
6.Evaluation of evidence- pros and cons
7.Recommendations and actions
8.Appendices
9.References
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