Phase 2
The marketing department team discussed the results of the survey presented in Module 6, in the Discussion Question. The team realized that the evaluation of individual questions was providing only limited information. In order to further understand the market for the 3-For-All cable/ phone/ Inter-net service, the data were organized in the following contingency tables:
figure 11
figure 12
Figure 13
Analyze the results of the contingency tables. Write a report for the marketing department team and discuss the marketing implications of the results for Ashland MultiComm Services
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