Critically discuss San Pellegrino’s marketing mix strategy in the context of any ONE national market environment of your choice (100 Marks).

Critically discuss San Pellegrino’s marketing mix strategy in the context of any ONE national market environment of your choice (100 Marks). 150 150 Affordable Capstone Projects Written from Scratch

Critically discuss San Pellegrino’s marketing mix strategy in the context of any ONE national market environment of your choice (100 Marks).

Kotler, P. et al (2016) Case Study: San Pellegrino: delighting mineral water consumers, In Kotler, P., Keller, K.L., Brady, M., Goodman, M, and T. Hansen (2016) Marketing Management, 3rd Edition, pp. 498-500.

Address the following question:

Critically discuss San Pellegrino’s marketing mix strategy in the context of any ONE national market environment of your choice (100 Marks).

As a guide you should:

(a)          Provide a critical discussion of the marketing mix of San Pellegrino in ONE country of your choice through the use of appropriate literature and practitioner sources (50 marks).

(b)          Provide a critical discussion of San Pellegrino through the use of the PESTEL typology in ONE specific country of your choice using appropriate literature and practitioner sources (50 marks)

You should draw upon relevant academic as well as practitioner sources to support your points

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