Critically review the gap model of service quality , and its strengths and weaknesses. (30 marks) (b) Review customer relationships academic literature (30 marks) (c) Evaluate the linkages between the gaps model of service quality and customer relationships using academic literature (15 marks). (d) Illustrate throughout your answer relevant theory by drawing upon your own consumption and/ or job role experiences (25 marks). Your work should be in a creative, critical and evaluative manner. Ensure that your arguments are clear and logical and where appropriate include academic sources, i.e. academic journal papers, which add weight to your points raised. Please show in your list of references an appropriate breadth and depth of references relevant to the topic. Your work must be correctly referenced throughout in the Harvard format. Your assignment should be word processed and produced in an appropriate academic style. The font should be 12, and be double spaced.
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