Identify a major Australian business incident that occurred NOT LESS than 2 years ago (i.e. more than two years). Briefly, describe the incident and then provide an analysis of the way the company handled the issue? drawing on the various communication and management theories and strategies covered in this unit (please note this is more than one theory or one strategy required). You will need to draw on news reports (written and video), press releases, interviews, and company reports and investigate these considering the various topics in this unit. As it is an academic essay you are expected to draw on academic journal articles (available online through the UC library) and other academic sources outside of the materials provided in this unit. Ensure that any video material accessed online is fully referenced and the link provided with your essay. This unit uses the Harvard referencing and citation style. An abridged guide to this system is at https://www.canberra.edu.au/studyskills/writing/sources Marking Criteria – Essay The following criteria will be used: 1. Evidence of research. 2. Evidence of understanding the course content and the question posed. 3. Evidence of analysis and consideration of alternate points of view. 4.Evidence of directly seeking to address the topic and providing a substantive point of view utilising the various course components. 5.Use of facts and information to develop and substantiate analysis and argument utilising the various course components. 6.Use of logic and clarity of thought in presenting your arguments. 7.Use of correct punctuation, grammar and spelling acknowledgement and citation of sources. 8. The inclusion of a bibliography. at least 4 journals, 3 books, 2 videos and some internet references.
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