discuss Customer/User-Focused Project Management
Over the years, project management has evolved and continues to be central to organizational success. In the field of technology, the role of project management cannot be underestimated because of the changing nature of this industry. Without quality project management in the tech industry, success is difficult to achieve. Researchers have noted that quality project management should be consumer-focused on ensuring that the consumer is satisfied (Schwaber 11). Through consumer focus or orientation, an organization can pilot projects that will make the consumer happy, thus improving the company’s relation and retention of clients. Consumer focus is on meeting the consumer’s needs comprehensively.
One of the key success factors to consumer-focused project management is to listen to the client. It means that the team should first research the market to understand what the consumer needs and package it in the best way possible. It is about the consumer and not the company. Taking into consideration the ideas of the stakeholder goes a long way in helping one create a user-friendly product. In technology, the user interface and the ease of using a product go beyond a great design and functionality. In this sense, the service provided to the consumer either directly or indirectly plays an essential role in the overall success of the organization, as well as that of the project (Schwaber 21). Consumer-focused project management aims at responding to changes in the market by responding to consumer needs by involving them in product or service development. Studies have found that a customer is more likely to defect to the competitors if he/she finds problems with the service received. For project managers to be successful, they need to refocus their aim on holistically meeting the needs of the clients.
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