Discuss Product Planning and Marketing Implementation basing your argument on this scenario

Discuss Product Planning and Marketing Implementation basing your argument on this scenario 150 150 Affordable Capstone Projects Written from Scratch

Some companies have reportedly abandoned the practice of doing a customer test with the early prototypes of their products. They prefer to instead go directly and quickly to market in order to observe the actual customer response. What are the dangers inherent in this approach? For what types of products and markets might this practice make sense? Provide examples.

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Different companies have been reported to have different marketing strategies. A serious decision need to be made before launching of a great company. Some companies consider doing a customer test while others opt getting into the market directly and base their quality with the response from different customers. This has caused great losses to the companies. At some point, a company introduces their goods to the market and meet a similar trending good from another company. If a mega-release was done, it may take them a long span making all sales. At some point, some companies experience collapse. In the other hand, a company may release an outdated product. Out-dated product merely convince potential customers to add these goods to their cart (Matthew, 2012). Such reputation may cause a greater complications where the entire market discriminate the company. Such discrimination will automatically add extra work to the company. However, this approach can be used for digital products. A digital product will be updated easily in case a certain claim is submitted by a certain group of customers. In this field, lines of code are easy to develop than coming up with a new physical product.

 


 

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