E-BA FINANCE ORAL EXAM CASE – FALL 2018 SEMESTER: Capella Leisure Ltd 150 150 Affordable Capstone Projects Written from Scratch

Capella Leisure Ltd was formed 30 years ago by David and John Capella in order to exploit the
growing demand for skiing holidays. The Capella brothers ran the business successfully until 10
years ago when they decided to retire and sell the company. At that point, Capella Leisure Ltd
became a wholly-owned subsidiary of Alhena Holidays plc. Until this change of ownership, the
company focused exclusively on providing package holidays from the UK to ski resorts in France,
Switzerland and Italy. However, for the past 10 years it has diversified its business to include the
operation of a dry ski slope centre in Wales. Dry slope skiing involves skiing on specially designed
plastic matting and offers an opportunity for skiers to practise their skills when no snow is
available. The parent company is dedicated to maximising shareholder wealth and views the
move into dry slope skiing as a potential growth area.
The draft financial statements of Capella Leisure Ltd for the most recent year are as follows:
Draft statement of financial position (balance sheet) as at 31 January Year 0
Non-current assets (at written down values)
Premises 2,110
Tour coaches 174
Fixtures and fittings 85
Dry slope matting 340
Current assets
Inventories of hire equipment 60
Other inventories 15
Cash in hand 3
Total assets 2,787
£0.50 ordinary shares issued 300
Retained profit 1,176
Non-current liabilities
6% Loan notes (secured on premises) 800
Current liabilities
Bank overdraft 5
Trade payables 182
Other payables including customer deposits 324
Total equity and liabilities 2,787
Draft income statement for the year ended 31 January Year 0
Sales revenue 7,350
Cost of sales (3,790)
Gross profit 3,560
Selling and distribution expenses (1,424)
Administration expenses (1,652)
Operating profit 484
Finance expenses (48)
Profit for the year 436
The company has forecast that it will achieve an 8 per cent increase in total sales during the
forthcoming year. (This forecast does not include the effect on sales of any new ventures
undertaken during the year.) However, past experience has shown that achieving the forecast is
no easy task and that much will depend on the state of the economy. Skiing holidays tend to be
sensitive to general economic conditions and so actual total sales could be as much as 10 per
cent higher or lower than the forecast figure.
The company must replace existing non-current assets at a cost of around £240,000 per year for
sales up to the forecast figure and will incur further costs of £200,000 for additional tour buses
if total sales turn out to be higher than the forecast figure. It is estimated that 30 per cent of the
total operating expenses (i.e. cost of sales, selling and distribution expenses and administration
expenses) of the business are variable and that 70 per cent are fixed. The fixed cost expense
element includes depreciation charges of £260,000 for the year to 31 January Year 0 and this
will remain unchanged in the forthcoming year providing actual sales are not higher than
forecast. (This figure takes account of the depreciation of replacement non-current assets
mentioned above.) However, if sales are higher, an additional depreciation charge of £25,000
will be required to take account of the purchase of new tour buses.
The dry ski slope centre was purchased by Capella Leisure Ltd 10 years ago from a business in
financial difficulties. The centre was in poor condition when first acquired and the company
invested heavily in new equipment and facilities. This investment has yielded benefits and the
main ski slope is now reaching the point where it is unable to cope with the volume of visitors
at peak times. In recent years, the growing popularity of snowboarding has led to an increase in
demand for dry slopes and snowboarders now account for 35 per cent of the total number of
visitors to the centre. At present, snowboarders are accommodated on the main slope on
particular days and times. However, the company is considering building a new slope that will
be dedicated to this new sport. This will allow snowboarders much greater access to the centre.
To date, the company has incurred £25,000 in market research and surveyors’ fees to investigate
the feasibility of building the new slope.
The dry slope centre is built on land that has been leased from a local farmer. All of this land is
currently being utilised to accommodate the centre, which consists of a main slope, two
beginners’ slopes, a bar, a clubroom and workshop facilities. However, the farmer has agreed to
lease further land to the company, which adjoins the existing land being leased, for an eightyear
period. At the end of this period, the farmer intends to sell the land to the highest bidder.
Although the land available for leasing already has a hill, it does not have the right gradient for
a dry slope and so some construction work would be required. Once the construction work is
complete, the hill must be covered in plastic matting for snowboarding and a water sprinkling
system installed, both for lubrication purposes and to help protect the matting. The land is
awkwardly situated and so a new access road and additional car parking facilities would be
The existing slopes at the centre use plastic matting that was first developed in the 1960s.
Although many dry ski slope centres continue to use this form of matting, it is not popular with
visitors as it provides a hard landing for those who fall. If a new slope is built, a more recently
developed form of matting, which is made of a new type of plastic and laid upon foam, will be
used as it provides a much softer landing. The supplier of this new form of matting claims that it
will have to be renewed after three to five years. Capella Leisure Ltd investigated these claims
and found that two dry ski slope centres in Ireland, which were among the first to use this new
form of matting, renewed the matting at the end of four years.
The following set-up costs for the new slope have been estimated for the forthcoming financial
year ending on 31 January (Year 1):
Plastic matting 355,000
Water sprinkler system for the matting 82,000
Chair lifts 106,000
Alterations to gradient of land 174,000
Construction of access road and drainage 165,000
Additional car parking facilities 75,000
All the above costs will have to be paid at the end of January Year 1 and the figures shown
represent the best estimates that can be obtained. However, the surveyors have warned that
there may be problems relating to drainage of the land and that this could add a further £70,000
to the construction bill. Any drainage problems that exist will not be fully identified until
construction begins. The new car parking facilities that have been planned will be sufficient to
accommodate 30,000 extra visitors to the centre each year. If more visitors than this figure are
expected, further car parking will be required at a cost of £30,000.
The new type of plastic matting that is to be used on the slope is available from only one supplier,
which is based in Scotland. Although the supplier has stated that it should be able to deliver the
matting when required, it is currently working to full capacity and its order book is full. Capella
Leisure Ltd is concerned that, if a firm order is placed, a delivery date will be offered that is
unacceptable. If the supplier cannot deliver on time, another supplier based in the US can
provide ski slope matting, which is broadly similar to the matting required, for $600,000 and
prompt delivery is guaranteed. However, this matting will only last for 2½–3 years and is
regarded by the company as a less attractive option. When the time comes to replace the
matting, it would be possible to use the supplier based in Scotland as delivery dates would not
be so critical and the purchase could be planned further in advance.
Work on the new slope will only commence after planning permission has been obtained.
Although no formal planning application has yet been submitted, there have been preliminary
discussions with the planning department of the local council. These discussions indicated strong
support for the proposal within the council, which suggested that planning permission would be
granted. However, in the unlikely event that the planning committee, which will make the final
decision, raises objections to certain aspects of the proposal, modifications to the plans may
have to be made. This could lead to a delay of up to one month in obtaining planning permission.
Although it is difficult to predict what modifications the planning committee may require, the
maximum cost of making modifications is estimated to be £10,000.
Assuming that there are no objections to the planning proposals and the construction work
proceeds smoothly, the new slope is expected to open on the first day of the financial year after
next (that is, 1 February Year 2). However, the surveyor has warned that, if there are drainage
problems, a delay of two months in completing the construction work is likely to occur. This
delay is in addition to any delay in obtaining planning permission and would represent a real
setback for the company. Demand for the ski slope is highly seasonal as skiers often wish to
practise their skills immediately before a ski holiday taken in the winter months. As a result, the
early months of each calendar year are very popular. The following table, based on information
collected by the company over the past five years, shows the percentage of the total annual
visitors using the centre each month:
Month Percentage of total
annual visitors
January 13
February 22
March 17
April 11
May 5
June 2
July 1
August 2
September 4
October 5
November 7
December 11
If the company decides to go ahead with the investment, it will increase its marketing budget by
£120,000 in the first six months that the slope is in operation. In addition, an eight-year lease
agreement will be signed for the land in early February Year 1 at a cost of £65,000 per year,
payable at the beginning of each year.
The findings of the market research commissioned by the company indicates that the additional
slope will boost the number of visitors to the centre by 28,000 in each of the first three years to
31 January Year 4 and, for the period from the beginning of Year 5 until the end of the lease, the
number of visitors is likely to be 22,000 per year higher than the current number. The market
research report also indicates that, after the end of the lease period, visitor numbers will be
higher than would have been the case if a new slope had not been built. The report states that
a significant number of snowboarders using the dedicated slope, who had not visited the centre
before the opening of the new slope, will migrate to the main ski slope after the closure of the
snowboarding slope. It is estimated that there will be about 5,000 extra visitors per year using
the main ski slope over the five-year period following the end of the lease. However, all the
estimates within the market research report contain a possible margin of error of +20 per cent.
Although the main source of revenue from the new slope will be in the form of entrance fees,
there are likely to be other revenues arising from opening a new slope. The company offers hire
facilities for snowboards and boots as well as lessons in snowboarding from qualified instructors.
The additional influx of visitors to the dry slope centre is also likely to increase bar and clubroom
receipts. Information concerning current revenues, prices and usage is as follows:
per customer Usage
Hire of snow boards and boots £7.00 1 in 5 visitors
Snowboard instruction £30 1 in 20 visitors for one hour’s
instruction each
Bar and clubroom facilities £5 1 in 2 visitors
Entrance fees £15 adult
£12 Junior (under 16)
Snowboarding is particularly popular among younger people and, currently, 60 per cent of all
snowboarders visiting the centre are less than 16 years of age.
Additional costs of operating another slope are expected to be as follows:
• Additional inventories of snowboards and boots for hire, costing £6,000 will be required at
the end of January Year 1. Assuming that there are no more than 30,000 extra visitors each
year, inventories will have to be renewed three times per year for each year that the new
slope is open. However, if the number of visitors exceeds 30,000, the replacement will have
to be four times per year. No additional inventories will be required after the end of the
lease period.
• Food and drinks available in the bar and clubroom are estimated to cost 50 per cent of their
selling price.
• Snowboard instructors are paid on an hourly basis at a rate of £12 per hour. Those visitors
having instruction have a one-hour lesson only.
• Additional electricity and power costs are estimated at £20,000 per year for each year the
slope is open.
• Additional annual wages for operational and maintenance staff are estimated at £45,000 for
up to 30,000 extra visitors per year. However, if there are more visitors than this, further
part-time staff costing £15,000 per year will be required.
The parent company, Alhena Holidays plc, exerts tight control over new investments made by
its subsidiaries. The general policy to be followed by a subsidiary is that any new investment
must be financed from its available cash. In exceptional circumstances, however, it will consider
an application from a subsidiary to raise finance from other sources. If the application is
accepted, this will only allow the subsidiary to seek external sources of long-term finance for any
shortfall in funding requirements. Alhena Holidays plc will not fund the projects of its
subsidiaries either directly, by the introduction of new finance, or indirectly, by a change in the
dividend payout ratio of the subsidiary, which is 50% of profits for the year. Furthermore, Alhena
Holidays plc will not agree to any external funding that involves the issue of equity share capital.
In view of this last restriction, the management of Capella Leisure Ltd is considering either a loan
from a bank at a variable rate of interest of 7 per cent or an issue of 8 per cent preference shares
in order to help finance the proposed investment. However, the company has yet to investigate
fully the issues associated with each form of finance.
Capella Leisure Ltd has found that the US supplier of plastic matting invoices in US$ and will
require payment in full at the end of January Year 1. The current spot rate is £/$ 1.6045 and a
leading bank has predicted that the £ sterling will weaken against the US dollar by between 4
and 6 per cent over the next year. The company has yet to decide how to deal with the payment
to the US supplier.
When subsidiaries provide Alhena Holidays plc with investment proposals, the parent company
has specified that the net present value method and the payback method must be used for
appraisal purposes. (The cost of capital for Capella Leisure Ltd is 12 per cent and the required
payback period is 5 years.) Alhena Holidays also insists that investment appraisal includes
scenario analysis based upon an optimistic, a pessimistic and a most likely scenario in terms of
future outcomes. Finally, all investment proposals must be accompanied by an assessment of
the key risks associated with the proposal and the ways in which these risks will be managed.
Oral Exam Scenario: You are the analyst selected to brief senior management
representatives, VP-Marketing and VP-Finance prior to going before the board.
(a) Evaluate the investment proposal in accordance with the requirements of Alhena
Holidays plc and provide a preliminary recommendation concerning acceptance or
rejection of the project. For the optimistic, pessimistic and most likely scenarios,
calculate the expected profit or loss for the year ended 31 January Year 1 and prepare a
projected cash flow statement for the year ended 31 January Year 1 to show the amount
of funding to be raised from external sources.
(b) Be prepared to discuss the requirements of Alhena Holidays plc for evaluating
investment proposals and state any recommendations that you would make for
(c) Be prepared to discuss the key risks associated with the investment and financing
(d) Be prepared to discuss further information that Alhena Holidays plc is likely to require
concerning the monitoring, planning and control of the project before a final decision is
(e) Be prepared to discuss the factors that should be taken into account when deciding
between the two financing options identified.
1. Assume that it is now 1 February Year 1.
2. All key workings and assumptions must be clearly stated.
3. Ignore taxation and inflation.