The purpose of this assignment is give the opportunity to evaluate the professional communication used by a company or organization. You will also practice analyzing current communication strategies and use these analyses as you think through some suggestions for improvement.
You will choose a company, organization, or online group and analyze their overall communication strategies in a 5-6-page report. In your report, you will: provide a brief overview of the organization, analyze the effectiveness of your organization’s communication strategies (the strengths and weaknesses), identify the organization’s target audiences, and offer suggestions for improving communication. More specifically, you will:
Conduct an audience analysis to identify who your external target audiences are
Conduct a communication audit to determine all of your organization’s current communication strategies. You must analyze the following:
Traditional: brochures, fact sheets, press releases, etc. (these documents are often available online)
Online: website, Facebook, social media, etc.
Analyze and evaluate the current communication strategies for the following areas:
Write a final report (communication audit report
Format for Report
Please format your Communication Audit Report using the organizational structure below:
Purpose of audit
Brief overview of organization
Target audiences (external)
Methodological Approach: you will primarily collect secondary data.
Where did you collected your data (specific websites, observations, interviews, etc.)?
How you collected your data?
Why did you choose that data?
Results (the bulk of your report)
Organize by current communication strategies using subheadings
For each strategy, please address the quality, strengths, and weaknesses
Summarize the conclusions from results section
Provide recommendation for new and/or improved communication strategies for your organization—be sure to address them in order of importance and identify appropriate timeline (i.e., immediately, soon, as time and money allow)
Evaluation for Report
Good communication strategies defines effective marketing campaigns, efficient client service resolution and considerate relationship between co-workers in an organization. Majority of companies concentrate more on external marketing but business communication is experienced in every organization. Different feedbacks are required for an effective business communication especially with organizations aided by modern technology. Apart from written text and speech, officials in an organization must have strategies of communicating to their clients through emails and other social media updates. All communications whether text messages or emails must take the formal characteristics of their medium. Effective communication provides the best opportunity to offer a reliable first impression. Moreover, officials can craft strong internal partnerships. Surprisingly, grammar and sp
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