How can marketing create value for society at large? how having an understanding of how consumers make decisions might help marketing managers to be more effective in their positions.

How can marketing create value for society at large? how having an understanding of how consumers make decisions might help marketing managers to be more effective in their positions. 150 150 Affordable Capstone Projects Written from Scratch
  1. Defining Buyer Behaviour: Consider how having an understanding of how consumers make decisions might help marketing managers to be more effective in their positions.
  2. Information Search: Consider three recent purchases you have made that represent a range of different types of risk. What sort of risk did each purchase present? What was your search process? How much search did you engage in? What were the sources you went to? How much faith / trust did you place in those sources?
  3. Buyer Characteristics: Do you think your religious status shapes your decisions as a consumer? In what ways?
  4. Cultural Shifts: What other sectors might benefit from the developing mature consumer group?
  5. Social Structure within Reference Groups: Which reference groups are you influenced by? How do these groups influence what you buy?
  6. Personal Characteristics: How would you describe your self-image? What type of self-monitor are you? What is your evidence for this?

INVESTIGATING RELATIONSHIP MANAGEMENT:

Reputation Management; Who owns (is responsible for) the corporate reputation of an organisation? Is it just a consideration for marketing?

 

 

 

Review and research further the thinking on sales management. You must look at academic papers, as well as professional papers and commentary. Drawing on your own experiences of a workplace, evaluate how an organisation could develop its practice to take on the concepts of  The Challenger Sale and The Challenger Customer (Buyer) – either in full or in an adapted form.

Submission Requirements:

  • Reflective Report 2000 words (+/-10%)
  • Turnitin similarity report

You should write a 2200 (+/- 10%) word report in which you:

  • Your knowledge of sales/marketing concepts and frameworks
  • The ability to place these into context (in organisation of your choosing and within personal reflections)
  • Your ability to think about effective marketing practice
  • Your ability to source and use a variety of types of material
  • Your ability to communicate ideas effectively


Key Specifications and Requirements

You may refer to any of the materials and tools introduced on the course but must:

  • Briefly set out the organisation, what it does (its market offerings), and its current sales process. This could be your own organisation, or another you have chosen.
  • Set out the concepts of The Challenger Sale and The Challenger Customer in a high level summary form. Please remember to reference / credit these concepts to credible sources.
  • Evaluate – showing your thinking and evidence – how far the concepts are, or could be, used in the organisation.
  • Provide critical reflection on your own experiences, as well as what you have learned during this course
  • Set your work out as a report.
  • Ensure that your report has clear sections. Be clear about the use of paragraphs within your sections. Reports must have an executive summary, a contents page, an introduction, main sections, and end with a conclusion / recommendation section.
  • Label any diagrams used (e.g. Figure 1), give it a title, and credit the source.
  • Use Harvard referencing appropriately and accurately.
  • Remember, the report should be written in your own words. If you use a quote or directly insert words used by others then these must be placed in speech marks (“…”) and be followed by the author(s) family name, year and page number(s). If you are just using an idea then you should still acknowledge (reference) the source, but no page numbers are needed.
  • Ultimately, remember, you are ‘navigating’ the reader through ideas / thinking and evidence and you are coming to a position. As such, there must be considerable ‘you’ in the work. The work cannot simply be a collection of other people’s commentary. You should be comparing, contrasting, evaluating and then ultimately proposing a conclusion.
  • Word length: 2200 words (+/- 10% not including references). Please include a word count at the end of the assignment.


Marking Criteria

Your assessment should display the following criteria:

  • Your knowledge of sales/marketing concepts and frameworks
  • Your ability to place these into context (in an organisation of your choosing and within personal reflections)
  • Your ability to think about effective marketing practice
  • Your ability to source and use a variety of types of material
  • Your ability to communicate ideas effectively

 

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