How Virgin Group overall marketing strategy enables the organisation to achieve its goals in an ethical manner. Explain two of the following marketing concepts and principles used in The Virgin group’s daily organisational operations (Uses of the 7 Ps in the company, STP, Marketing Research). Assignment Description 3,000 words. Read the brief case study above. With reference to academic literature, reputable online resources and industry examples from the Virgin Group, evaluate how its overall marketing strategy enables the organisation to achieve its goals in an ethical manner.The following criteria will be used to grade the assignment1. Introduction (10%) 2. Main body – answer all the questions with specific examples from The Virgin group.I. Explain key marketing concepts and terminology applicable to The Virgin group (e.g. Product Strategy, Branding, Promotional Strategy) (15%)II. Identify how the marketing strategies and programs of The Virgin group helped achieve its organisation objectives and explain if these objectives have been achieved in an ethical manner (15%)III. (15%)IV. Explain the relationships of the marketing functions to other functional areas in organisations and identify the cross- functional relationship of marketing and other departments in The Virgin group. (For example, but not limited to, Marketing’s relationship with HR, Production, Legal) (15%)3. Conclusions and recommendations (10%)4. Harvard reference list and citations (not included in the 3,000 -words word count) (10%)5. Appendices – up to 5 extra pages (only if needed and referred to in the text).
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