The purpose: Identify and evaluate strategies adopted by a firm to pursue an international growth opportunity related to emerging economies.
The product: Preparation of an analytic case study that critically examines the strategy adopted by a firm to pursue an emerging economy opportunity. This may be from the perspective of an incumbent local firm in an emerging economy or an incumbent multinational. Select relevant frameworks of analysis to shed light on your chosen firm’s cross-border growth strategy.
The format: The case study should be submitted as an analysis of up to 3000 words. You should prepare this report individually.
The criteria: (i) Quality of analysis through knowledge and application of relevant frameworks and concepts, (ii) Level of demonstrated understanding of key issues, interrelationships and implications, (iii) Quality of argument including data to support arguments and identification of growth opportunities related to emerging economies, and, (iv) Communication and presentation.
Choose from one of the following four companies:
- General Dynamics
- Dassault Aviation
- Boeing
- Airbus
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