# Jessica Alba, a famous actress, starts the baby and family products business, The Honest Company, with Christopher Gavigan

Jessica Alba, a famous actress, starts the baby and family products business, The Honest Company, with Christopher Gavigan 150 150 Affordable Capstone Projects Written from Scratch

P​‌‌‌‍‍‍‍‌‌‍‌‌‍‌‌‌‌‍‌​lease use Scholarly articles from Ashford library only! https://student.ashford.edu/secure/student/StuPortal.aspx Text Douglas, E. (2012). Managerial Economics (1st ed.) [Electronic version]. Retrieved from https://content.ashford.edu/ Please complete the following two applied problems: Problem 1: Jessica Alba, a famous actress, starts the baby and family products business, The Honest Company, with Christopher Gavigan. Alba and Gavigan set up their site so families can choose what kinds of non-toxic, all-natural products they’d like to use and get them in a bundle. Families can choose all kinds of products from food to hygiene necessities and cleaning supplies. Suppose they are thinking of expanding their business into five domestic markets: Phoenix, Dallas, Chicago, New York, and Atlanta. Assume their primary goal of business is to maximize economic profits, although they want to do bus​‌‌‌‍‍‍‍‌‌‍‌‌‍‌‌‌‌‍‌​iness honestly. Show all your calculations and process. Describe your answer for each question in three- to five-complete sentences. Problem 2: You operate your own small building company and have decided to bid on a government contract to build a pedestrian walkway in a national park during the coming winter. The walkway is to be of standard government design and should involve no unexpected costs. Your present capacity utilization rate is moderate and allows sufficient scope to understand this contract, if you win it. You calculate your incremental costs to be \$268,000 and your fully allocated costs to be \$440,000. Your usual practice is to add between 60% and 80% to your incremental costs, depending on capacity utilization rate and other factors. You expect three other firms to also bid on this contract, and you have assembled the following competitor intelligence about those companies​‌‌‌‍‍‍‍‌‌‍‌‌‍‌‌‌‌‍‌​.

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