| MARKET SEGMENT | NPO | EXAMPLE AND YOUR EXPLANATION OF WHY YOU THINK THIS IS A GOOD EXAMPLE |
| REINFORCEMENT ++
POSITIVE ATTITUDE,POSITIVE BEHAVIOR |
|
|
| RATIONALIZATION- +
NEGATIVE ATTITUDE, POSITIVE BEHAVIOR |
|
|
| INDUCEMENT + –
POSITIVE ATTITUDE, NEGATIVE BEHAVIOR
|
|
|
| CONFRONTATION —
NEGATIVE ATTITUDE, NEGATIVE BEHAVIOR |
|
|
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