MGMT19128 – Business Integration: Strategic Analysis and Plan Report

MGMT19128 – Business Integration: Strategic Analysis and Plan Report 150 150 Affordable Capstone Projects Written from Scratch

The report is suggested to follow a strategic management analysis and strategy plan template.
However, depending upon the word count, priority will have to be given to specific sections, which
are more or less relevant to your organisation and change necessary. The suggested headings are:
1. Executive Summary
Provides an overview of the whole report in a summary form of the following:
 Company
 Preferred Strategic Option
 Justification
2. Analysis
The first stage is strategic analysis, where the aim is to achieve an understanding of the key
strategic issues, both externally and internally, that are likely to influence the performance of the
company into the future. Students are required to carry out extensive research to update the
information provided, in order for a full strategic overview to be formed.
2.1. Vision / Mission / 2.2 Objectives Analysis
 What is the vision (where?)
 What is the mission (how?)
 What are the objectives (stages of how)
 This sets the scene of the current strategy
2.3. Macro (or External) Environment
 Use a range of analysis techniques to analyse the external environment
 Concentrate on the opportunities and threats in the market place.
2.4. Industry Analysis
 Analyse the industry with emphasise on opportunities and threats.
 If in multiple industries which is the most attractive?
2.5. Internal (Capability) Analysis
 Resources and Competencies
 VRIO Analysis
 Benchmarking
 Activity Mapping
 Concentrate on the strengths and weaknesses in the company.
2.6. TOWS Summary
 What are the strengths and weaknesses?
Assessment Tool and Marking Guide
Assessment Tool and Marking Guide Issue No.2 Revision No. 6
Reference Number/Code: [ACK.FO.VPACA.10.01] Revision Date: December 2016 Next Revision Date: December 2017
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 What are the opportunities and threats?
 What are the opportunities available for the organisations strengths etc.
3. Strategic Plan
Using the previous analysis, create a new (or revise the previous) organisational strategy at the
corporate (and/or business) level.
3.1. Alternative Strategies
Based on the TOWs and analysis – what are the potential strategies?
 Growth
 Stability
 Retrenchment
 Concentration
 Diversification
 Portfolio adjustments etc.
3.2. Strategic Choice
Justifications for the proposed future strategy of the organisation. What is the strategy that makes
the most sense? Why? for example, fits the values
4. Conclusion
The purpose of the conclusion is to summarise and make final evaluative comments:
 A brief summary of the main ideas presented.
 Final evaluative comments on the relative importance of the arguments.
 Comments on the ongoing significance of the topic as an issue that needs further discussion or
5. References
The purpose of references is to show interaction with a wider body of literature. Use the Harvard
system to cite other articles and books, etc.
6. Appendices
Significant research will need to be conducted, this should be included in the appendices, but
summarised in the report. This could include:
 Questionnaires/surveys
 Interviews
 News articles
 Observations
 Focus groups