MOD003314: Business Plan that applies general management ideas to a UK Music Festival event planning business that deals with all aspects of organising an event

MOD003314: Business Plan that applies general management ideas to a UK Music Festival event planning business that deals with all aspects of organising an event 150 150 Affordable Capstone Projects Written from Scratch

ASSIGNMENT TASK QUESTION: You are to write a Business Plan that applies general management ideas to a specific business.
 The plan should be 2000 words
You are drafting a 2000 word Business Plan that outlines your new business venture.
Select ONE type of business you will be starting from the following list (it is recommended that you choose
one that is most related to your intended course of study):
 A UK Music Festival event planning business that deals with all aspects of organising an
event
 A low budget tour operator business located in London
 A small temporary service staff agency in London
 An injury lawyer business in London
 A small accountancy practice that provides financial advice
 A residential care business providing care for people with dementia
How to structure your Business Plan:
Business Plan: Part 1 [ Max 400 words] [20marks]
1. Outline your new Business Venture [5 marks]
 State the nature of the business and what product or service it provides
 State your USP and explain why your business would have a competitive edge.
1.1 Business Type [5 marks]
 Is your business a Partnership or a Company formation? Explain why you have chosen this business
model
1.2 Research: [10marks]
 Research into the business service you have chosen; identify existing competitors.
 Illustrate using UK and local statistical data; marketing surveys (Eg: ONS; Interbrand) Explain why you
think there is a demand or market for your service
Part 1: Assessment Criteria:
 Knowledge and Understanding: Explain the different types of business structures and the
benefits of each.
 Ability to conduct valid research
Page 3 of 4
Points to Consider:
 You should use information that you have learned in your Introduction to Business classes, along with
information from the core textbook and other suggested reading material.
Business Plan: Part 2 [ up to 1700 words]
Part 2.1 : Apply McCarthy’s 4Ps and any other relevant models:
 Place: Conduct a location search for your business and identify your competitors within the
area.
 Products / Services: Describe in detail the product/ service that the business will offer,
illustrate with examples.
 Price: Apply three Pricing strategies you have learnt, illustrate with examples.
 Promotion: What marketing strategies will you adopt. Explain why you would use social
media
[40 marks]
Business Plan: Part 2.2
2.2 Employees/ staff [ you must have a minimum of 3 & maximum of 7 employees] [10 marks]
 Explain the job roles assigned to the business employees. Eg: role of the manager/s
 Explain the advantages & disadvantages of having Zero-hour contract workers and Agency staff.
2.3 Customers/ clients [10 marks]
 Identify your customer target market. Who are your customer cohorts?
Part 2 : Assessment criteria:
 Apply the 4Ps of marketing to any business situation
 Knowledge and Understanding Define the role that human beings play in the business
environment.
 Knowledge and Understanding: Understand the basics of marketing and promotion and
discuss the production and distribution process.
Points to Consider:
 You should use information that you have learned in your Introduction to Business classes, along with
information from the core textbook and other suggested reading material.
Business Plan: Part 3 Future Plans [Max 400 words] [20marks]
3.1 Should your business be successful, explain how the business could expand in the future. Illustrate
by giving examples, what strategies you would adopt to expand.
Part 3: Assessment criteria:
 Intellectual, practical, affective and transferrable skills. Apply the 4Ps of marketing to any
business situation.
Page 4 of 4
Points to consider:
Additional marks awarded for presentation layout and use of relevant graphs & charts, images, data
provided they help to illustrate the business plan


 

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