Research Project 1
DUE: Dec 30, 2017 11:59 PM
Grade Details
| Grade | N/A |
| Gradebook Comments | None |
Assignment Details
| Open Date | Dec 25, 2017 12:05 AM |
| Graded? | Yes |
| Points Possible | 100.0 |
| Resubmissions Allowed? | No |
| Attachments checked for originality? | Yes |
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Assignment Instructions
Complete your Research Project 1 in a Word document, APA formatted, and then submit it in the Assignment section of the classroom by midnight, EST, Day 7.
The instructions concerning this assignment as well as the grading rubric are reproduced below.
Pricing strategy varies significantly across different market structures. The pricing guidelines in a monopoly market are relatively straightforward. Since the company is the only producer offering the product, it can mark-up the price as far as the customer can bear. The pricing strategies for a producer operating in a perfect competition structure are also fairly intuitive. They are price takers, and hence price is set at the marginal cost of the product. This is due to the fact that there are many firms offering nearly identical products. However, there is optimal pricing for the market structures offering differentiated products with many competitors (oligopoly) or a few producers (monopolistic competition). These are much more complex and involved. It has been stated that differentiation in products that creates differences in customer valuation is the most prevalent type of competition. In such markets pricing strategies may include the three C’s of cost, competition, and customer.
Develop a paper detailing an analysis of market structures and relating pricing strategies that are suitable for each of these structures. Furthermore, include a real world example of pricing strategy for a specific company by identifying its market structure.
Your paper should be around 10 double spaced pages, in APA Format and structured as follows:
Cover page with a running head
Abstract
1. Perfect Competition
1.1. Description
1.2. Pricing Strategies
2. Monopolistic competition
2.1. Description
2.2. Pricing Strategies
3. Oligopoly
3.1. Description
3.2. Pricing Strategies
4. Monopoly
4.1. Description
4.2. Pricing Strategies
5. Case Study
6. Conclusion
References
Your paper needs to include at least three scholarly sources, i.e. peer reviewed articles. I strongly recommend the use of the APUS library for these sources, as most acceptable resources can only be found in protected databases.
If you are not familiar with the library, its Welcome Slideshow is a good place to start:
https://apus.adobeconnect.com/_a795569749/LibraryWelcome2010/
I also strongly advise you to check the material specific to our class, under the Business Course Guides. I trust you will enjoy the two videos posted there. The Guide can be found at:
http://apus.campusguides.com/index.php?gid=564
ECON 600 Research Project 1 Rubrics
| Score | Criterion | Unsatisfactory | Satisfactory | Exceptional | |
| 15% | Identification of Market Structures | Did not fully identify the market structures.
0-4 |
Identified the industry structures correctly.
5-9 |
In addition to meeting the requirements ofsatisfactory, provided an analysis of each requirements i.e., number of firms, uniformity of products, ease of entry and exit.
10-15 |
|
| 30% | Identification of Appropriate Pricing Strategies | Did not identify appropriate pricing strategies.
0-10 |
Identified appropriate pricing strategies for each market structure.
11-25 |
In addition to identifying appropriate pricing strategies, provided a detailed analysis of which pricing strategies are appropriate to each market structure.
26-30 |
|
| 10% | Identification of Application of Pricing Strategies to a real-world example | No discussion of a real world example, or no mention of the market structure it illustrates.
0-3 |
Did not clearly identify appropriate applications of pricing strategies specifically to a real-world example. 4-7 | Clearly identified appropriate applications of pricing strategies to a real-world example.
8-10 |
|
|
10% |
Demonstrate Critical Thought in Analyzing Information |
Does not demonstrate critical thought in the analysis of the information, or analysis is disjointed.
0-3 |
Demonstrates critical thought in analyzing the information by presenting various perspectives on the concepts.4-7 | In addition to meeting requirements ofsatisfactory,synthesizes information across concepts effectively.
8-10 |
|
|
15% |
Demonstrate Quality and Effectiveness in Written Communication |
Written communication is ineffective, with numerous spelling and grammatical errors or poorly constructed sentences. 0-4 | Written communication is effective.
5-9 |
In addition to meeting the requirements ofsatisfactory, the paper is engaging to the reader with concise and clear communication.
10-15 |
|
|
10% |
Adhere to APA Writing Style Requirements |
Numerous errors in format, style, or reference list.
0-3 |
Few errors in format, style, or reference list.
4-7 |
Virtually no errors in format, style, or reference list.
8-10 |
|
|
10% |
Length Requirement | Outside of specified range by more than 10%. 1-4 | Outside of specified range by 10% or less.
5 |
Within specified range. 10
|
|
| Turnitin Percentage | Conformity Percentage greater than 35%, excluding bibliography.
Grade discounted up to 50%. |
Conformity Percentage between 20% and 35%, excluding bibliography. Grade discounted up to 30%. |
Conformity Percentage smaller than 20%, excluding bibliography. Perfect. |
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