This paper is for a Strategic Management course, and therefore content should center around how research methods are utilized to promote new ideas through the various methods of strategic management styles.
Research methodology is an intellectual activity used to investigate the nature and matter and specifically deals with the collection of data. The data is then analyzed and interpreted to draw conclusions. The research methodology indicates the research purpose, procedures, activities to be carried out, and measurement and application methods. The research methods are used in the different fields including medicine, marketing, economics human resource and strategic management. Research methodologies in strategic management are useful in identifying and promoting new ideas on how to increase organizational performance (Dagnino, Giovanni and Cinici 25). The paper examines how strategic management research implements research methods to improve organization profits.
Research in strategic management suggests that modern and neoclassical theories failed to describe important elements of market behavior and firm behavior. The top management in a company is responsible for formulating and implementing major goals and initiatives on behalf of the shareholders. The decisions are based on available resources and the assessment of external and internal competitive environments. The paper investigates the research methods applicable to strategic management thus help firm gain competitive advantage. However, the research methodology in strategic management has been developing over the years in the field of scientific and academic literature. The strategic management is theory-based, electric in nature using considerable empirical research. The strategic management uses surrogates for company’s strategic direction.
The strategic management theory needs to meet the requirement of being parsimony, conservation, uniqueness, fecundity, generalizability empirical riskiness, arbitration, and consistency. Increased triangulation must improve researcher’s ability to draw conclusions from their research studies. The researchers use a variety of appropriate methods to examine innovation and creativity results to a robust and generalized set of finding
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