ECOM 201 Project Assignment
Consider yourself as Global Manager Marketing of www.souq.com, an online merchandiser. At present Souq.com is doing business in gulf region. Souq.com wants to enter in US online market.
Develop a detail strategy on the following:
ü Explain how you will implement the virtual management?
ü How you will manage the team in US which is culturally, politically, and economically different from your country?
ü How the virtual teams will work together?
ü What tools are they using?
ü What are the advantages of using virtual?
ü What are some disadvantages they have and how they can over come them?
ü Explain how you will manage meetings between the teams in US and gulf in terms of time, place and language?
ü As a manager how you will manage the outsourced projects?
ü How would you solve a problem between two workers?
ü What is your advice to the team for improvement?
Remember US Market is very competitive and demographically various levels are already existing.
Project report structure:
Ø Title Page: the name of the institution, the title of the report, the name of the author and then add the date.
Ø Abstract: Brief summary of your work.
Ø Table of contents:
1.Introduction: Background or introduction to state what the report is about. You have to give the reader an overview of the whole report. Due Date Week 6
2.Main Body of the report: Include your main work. Due Date Week 12
3.Conclusion. Due Date Week 12
4.References: Use APA style.
5.Presentation: You have to prepare for the presentation include your project summary and description. Due Date Week 13
|Submission week||Due Date||Point Covered||Marks|
|First Submission||Week 6||Introduction||5|
|Second Submission||Week 12||Submit Report||10|
|Third Submission||Week 13||Presentation||10|
- Submission will be through the Blackboard
Guidelines for the project assignment:
ü This is an individual assignment, which is a part from your course score. It requires effort and critical thinking
ü Use font Times New Roman, Calibri or Arial.
ü Use 1.5 or double line spacing with left Justify all paragraphs.
ü Use the footer function to insert page number.
ü Ensure that you follow the APA style in your project.
ü Your project report length should be between 1800 to 2000 words.
ü A mark of zero will be given for any submission that includes copying from other resource without referencing it.
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