Using a specific hotel or event facility example, define briefly the brands market positioning referring to the “STR” Global Chain Scales (on Sharepoint) and the facility design philosophy as defined by the brand.
The hotel and event industry has experienced a significant increase in brand expansion as travellers seek new personalised and authentic experiences. The challenge for the industry is to establish a brand that guests can connect with and at the same time maintain a consistent product and service offering.
The purpose of this assignment is to enable students to demonstrate the implications for facilities management in relation to changing international brand types.
You are required to provide a brief report summary of an international “brand” that has emerged in today’s hotel market environment. Using a specific hotel or event facility example, define briefly the brands market positioning referring to the “STR” Global Chain Scales (on Sharepoint) and the facility design philosophy as defined by the brand. You are then required to discuss the relevant aspects of hospitality facilities management including how the concept design will perform in terms of any two of the following:
· Cost effectiveness;
· Environmental sustainability; and
· Operational efficiencies.
Your analysis should be supported by intext references (min. 6 academic references).
Marks will be awarded for:
· Business report format;
· The relevance of the brand reviewed;
· Identification and sound analysis of critical factors in facilities management of hospitality facilities.
Edwards, J.E 2011, Applied Facilities Management for the Hospitality Industry, Cognella Academic Publishing
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