Case study analysis: Tata Gluco Plus; Imagine that Tata Gluco Plus is to be launched in Australia – using relevant models and theory, recommend an appropriate launch strategy. Your paper should clearly address the following:
- Macro and micro environmental analysis (market overview and analysis key trends)
- A segmentation and basis for segmentation.
- You should also include the key target markets and a clear positioning strategy explaining how the product is positioned compared to competitors.
- Explain how the product can succeed in an already crowded market focusing on its 4 p’s
- Marketing models and theories
Inclusions:
Macro and micro environmental analysis (market overview and analysis key trends)
A segmentation and basis for segmentation.
You should also include the key target markets and a clear positioning strategy explaining how the car is positioned compared to competitors.
Be clear to explain how the brand can/could have succeeded in an already crowded market focusing on its 4 p’s
Models and theories
The entire report should have an emphasis on the Australian market
Structure:
- Executive summary (to be excluded in word count)
- Introduction
- Micro/macro analysis
- Segmentation/Target Market analysis
- Positioning
- Recommendations
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