Marketing Test Assignment
Target Word Limit: 1500 words
Referencing Style: APA
You will research the topic outlined below and compile a report on the topic. Papers will cover a
comprehensive review of the academic and business literature as it relates to current international
marketing issues facing businesses operating between countries.
The audience for this report is an internationally active organization that you select. You will discuss
the theory surrounding the issue and provide relevant, practical recommendations on how your chosen
organization should manage its exposure to the issue.
The BRICS group of countries (Brazil, Russia, India, China, and South Africa) includes the largest of the
world’s eergig arkets. These ad ay saller countries are growing rapidly, but present a number
of challenges for international marketers that do not occur to the same degree in developed nations such
as Japan or the USA.
What are the likely impacts of political and economic factors on marketing in emerging markets?
Discuss these with reference to your selected organisation and use specific country examples.
This assessment has been designed in order to:
• allow you to develop your information searching and critical thinking skills;
• enable you to practice applying theory to real world situations; and
• provide you with further experience in academic writing
Your assignment should be free of colloquial language and spelling, grammatical and typographical errors.
Assignments must follow the specified page length. Writing within a specified limit is a skill. Assignments
over the limit may have marks deducted and/or all extra material beyond 1500 words will be ignored.
Accurate and thorough referencing following the APA standard is expected, as is the use of reliable
and academic sources.
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