The Business Context in Europe

The Business Context in Europe 150 150 Affordable Capstone Projects Written from Scratch

Description

Your task is to write a report on how the strategy of a major company has been influenced by the
Single European Market. The report should be 2,000 words long (+/- 10%). The company should be
headquartered in Europe; it should be a major organisation, i.e. one that is quoted on a national
stock exchange and/or is active in at least three international markets.
Your report should cover:
§ Product and/or service range
§ Recent strategic developments, e.g. markets entered, challenges/opportunities. You can
discuss these in terms of company environment and/or firm capabilities and use frameworks
from strategic management.
§ The impact of the Single European Market on the company: where has it offered
opportunities, where has it created challenges, etc.
§ The specific impact of at least one support policy of the Single European Market
§ Areas where the company has achieved success independently of the Single Market
As an indication, marks can be earned as follows:
§ Strategic analysis: up to 20% of the total mark
§ Impact of the Single European Market: up to 30% of the total mark
§ Impact of support policy/policies: up to 20% of the total mark
§ Discussion of success independently of the Single European Market: up to 20% of the total
mark
§ Presentation and style: up to 10% of the total mark
The precise distribution of marks will depend on the chosen company.

 


 

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