The second stage of the individual decision-making model is information search, which is influenced by consumer learning. How has the rise of social media changed the ways that consumers gather information and learn about competing brands?
Presentational Aids(10%) – Needs to be done using PowerPoint , Videos should be no longer than 1 minute each and 3 minutes for whole presentation. 3. You are expected to use the most up to date techniques in delivering your presentation.
Level of research(20%) – You are expected to use at least 5-10 academic references. These should be referenced within the body of your presentation. You are to use the Harvard System of Referencing. A full reference list should be included at the end of your presentation. you are expected to use journal articles etc to underpin your theoretical content
Content(50%) – Answer the specific question asked. Underpin your work with a range of theories/ modelsrk. Include, where appropriate, application to a range of examples. YOU ARE EXPECTED TO CARRY OUT IN DEPTH RESEARCH. MAKE SURE YOU USE A RANGE OF ACADEMIC SOURCES IN YOUR CONTENT.
Assignment question for power point presentation :
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