For Individual Assignment (B), each student will need to prepare a 2000-word (excluding bibliography) critical literature review on the concept of transnational strategy (covered in week 5) and explain to what extent do you
think such a strategy can help MNEs to deal with the conflicting demands of global efficiencies and local responsiveness?
To address the assignment question, you should first develop a solid understanding of the concept of ‘transnational strategy’ through a rigorous, extensive and critical literature review of the relevant academic publications, and then analyse and synthesize what you have learned from existing literature into your own arguments, based on which you can provide a clear and convincing answer to the assignment question. It should be noted that simply reviewing what others have argued in the existing publications is necessary but not sufficient for the purpose of addressing the assignment question. You should build upon existing literature to develop your own original ideas and arguments in order to provide a clear and strong answer to the assignment question. To provide a rigorous review and critique, you are expected to read widely and incorporate at least 20 different references from academic publications (including books, book chapters, articles, and conference papers etc.)
Due date: 5 pm, 31 October 2018 2. Submission guidelines
x An electronic copy should be submitted to Turnitin on iLearn before the
deadline (hard-copy submission is no longer required)
x Word limit: 2,000 words (excluding bibliography)
x Format: essay
x Reference style: Harvard style preferred, but I do not insist on a particular
reference style provided you are consistent
x Double space all body text; bibliography single space accepted
x Tables, figures and any appendices should be neat and properly labelled and
referred to in the body of the paper.
x Side margins must be at least a 3cm to allow sufficient room for comments
x Save a copy of the assignment
x Number each page and use a font of at least 11 pt.
x Fill in the BUS804 Cover Sheet (see attachment) indicating: (1) your student
number(s) (2) your name(s) (3) date submitted (4) sign the ‘student
declaration’ (electronic signature is acceptable)
4. Marking Criteria
85+ (HD) An outstanding piece of work, showing a very high degree of mastery of the concept. The essay provides clear and strong answer to the question, demonstrating the author’s deep understanding of the concept’s implication for firms’ strategies towards international business involvement. The essay shows a highly
developed ability to search relevant academic works for a clear purpose. There is evidence of a high level of rigorous and critical review. The essay demonstrates originality of ideas, with arguments expressed with strong logic and fluency. The essay shows all the structural elements of good writing, and work is free of errors with
a very high level of technical competence. At the highest level of achievement, the essay is considered to be thought-provoking, exciting, and challenging. 75-84.5 (D) An excellent piece of work, showing a high degree of mastery of the concept, with good answers provided. The essay shows a well-developed ability to
conduct critical review of relevant academic literature. It contains evidence of extensive research, and of the ability to integrate it into the argument. The essay shows evidence of good research and good writing, with ideas and arguments expressed clearly. The work is free of all but very minor errors, with a high level of
65-74.5 (C) A good piece of work, showing a sound grasp of the concept. The essay
shows your efforts in doing research and your attempts at providing answer, though
lacking in the breadth and depth required for a first-class mark. The essay
demonstrates your good attempt at review and analysis of relevant existing literature,
but may be more limited in synthesising existing literature into your own ideas and
develop original arguments. The essay contains no gross deficiencies in writing or
presentation, but there may be a few gaps leading to some errors. The essay would
benefit from a better structure of arguments and ideas.
50-64.5 (P) A fair piece of work, showing some basic grasp of the concept but
possibly with some gaps or areas of confusion. There might be some evidence of
research and literature review but your ability to integrate it into substantial arguments
remains highly desirable. Your attempt at analysis and synthesis of existing literature
is superficial and limited, with a heavy reliance on describing and repeating what
others have said already rather than critical analysis. As a result, the answers you
provided are not well supported by your arguments and analysis. Work may contain
some errors, and technical competence is at a routine level only. Expression of ideas
and arguments may appear confusing and random.
0-49.5 (F) A poor piece of work. Few or none of the basic requirements of the
assignment set are achieved. The essay shows little effort in doing research. You have
failed to engage seriously with the relevant literature on the concept, and/or
demonstrates major gaps and serious misconceptions over the requirements of the
work set. As a result, there is an inability to provide a meaningful answer to the
assignment question. Little or no attempt at analysis and synthesis of existing
literature. The level of expression and structure is very inadequate with many errors.
The essay shows inability to organize ideas and information for developing arguments
or logical reasoning. Ideas are poorly expressed and structured. It is very unlikely that
work of a passing standard would be produced even if the author(s) were given the
opportunity to repeat the work.
Attachment: cover sheet (individual assignment B)
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