Walt Disney Company

Walt Disney Company 150 150 Affordable Capstone Projects Written from Scratch


Strategy and the Strategic Management Process at your Chosen Company Describe the industry you are investigating. Identify the company you are researching along with the mission, vision, values, and strategic plan. Be sure to answer the following questions:

· Describe the industry in which the company operates. · What is the company’s stated strategy? Is it a winning strategy? · How does the company’s mission statement compare to those of its competitors? · How do the mission, vision, and values support strategic objectives or performance targets of your company? · What do the mission, vision, and value statements say about the company and its leadership?

2. External Environment and Competitive Position Complete an industry analysis and a five forces model analysis including an assessment of the company’s closest rival. Be sure to answer the following questions:

· What are the driving forces of change in the industry in which your company competes? How has your company changed its strategy to address driving forces? · Where does the company stand within the industry based on the five forces model of competition analysis? · Which of the five forces exert the most pressure on the company? What has the company done to relieve this pressure? · What are your recommendations to further reducing pressure from these forces?

3. Internal Environment and Competitive Position Complete a SWOT analysis and a value chain analysis of the company you have chosen. Be sure to answer the following questions:

· How well has the company performed to stated strategic objectives or performance targets? Support your assessment with factual data. · Compare the strengths, weaknesses, opportunities, and threats of the company to those of its competitors. How do the vision and values affect how the company will respond to each? · What is the core competency of the company? How does this affect its standing within the industry? · How has the company used its value chain activities to improve its competitive position? · What are your recommendations in regard to the company’s competitive position and value chain activities?

4. Competitive Strategy Summarize the generic strategy employed by the company and how it helps the company achieve sustained competitive advantage.

· Which of the generic competitive strategy options is your company pursuing? · Explain how your company is pursuing this generic strategy. How does it fit value chain activities specifically to support its generic strategy? · How does pursuit of this strategy help your company achieve sustained competitive advantage? · What are your recommendations in regard to the company’s pursuit of a generic strategy or how it uses its value chain in this pursuit?