ZipCar’s use of technology

ZipCar’s use of technology 150 150 Affordable Capstone Projects Written from Scratch

Description

Textbook used for the assignment: www.bookshelf.vitalsource.com

Chapter 10 Assignment – ZipCar: Business Technology
The chapter 10 case study explores ZipCar’s use of technology and business intelligence and the essential role they play in the company’s success .

Case Study Synopsis
This video discusses ZipCar’s the role technology and business intelligence play in the company’s ability to offer “Wheels When You Want Them” cars on demand.

Preparation
Review the chapter 10 study materials.
Google and watch the video titled “ZipCar: Business Technology”
Review the Ch 10 Grading Criteria Business Technology
Deliverable
After completing reviewing the textbook, and study materials and watching the video, create a Word document in which you address the questions below.
Submission Instructions:
Cite references from the textbook and any other sources you find appropriate following APA guidelines.
Case Study Questions:
Explain in what way technology is used by ZipCar, and why it is essential to ZipCar’s ability to deliver “Wheels When You Want Them”.
Discuss the security challenges that exist for ZipCar and its customers, and the actions the company takes to avoid or mitigate the risks.
Describe the data collected on Zipsters (ZipCar customers), and analyze the way in which ZipCar uses the data for its operational and strategic success.
Explain the potential risks to the privacy of ZipCar customers, and describe the ways in which the company employs technology to protects the privacy.
Analyze what is meant by the statement “At the end of the day, the biggest challenge of a modern business is not finding great technology to support its model, but making sure that it doesn’t become so dependent on that technology that it creates huge vulnerabilities for itself and its customers”.
Grading Criteria~~
Explain how new prospects hear of ZipCar and why they join.
Explains ZipCar’s use of technology related to delivering “Wheels on Demand” 2-3 sentences
Explains why ZipCar’s use of technology is essential to ZipCar’s ability to deliver “Wheels When You Want Them” 2-3 sentences
Discusses security challenges for Zipcar and its customers 3-5 sentences
Explains the actions the company takes to avoid or mitigate the risks 3-5 sentences
Describes the data ZipCar collects on Zipsters 3-5 sentences
Analyzes the manner in which ZipCar uses the data for operational and strategic success 3-5 sentences
Explains potential privacy risks to ZipCar customers 3-5 sentences
Describes ways in which ZipCar uses technology to protect the privacy 3-5 sentences
Analyze the meaning of the statement “At the end of the day, the biggest challenge of a modern business is not finding technology to support its model, but making sure that it doesn’t become so dependent on that technology that it creates huge vulnerabilities for itself and its customers” 1-2 paragraphs
Explains how new prospects hear of ZipCar and why they join 1-2 sentences


 

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